LEAD (Local Environmental Awareness on Dogs) Initiative
LEAD is a police-led initiative promoting responsible dog ownership and tackling dog-related anti-social behaviour across London.
Founded in 2011 in the London Borough of Sutton, the initiative is designed to protect the public, support dog welfare, and build safer communities—regardless of dog breed or housing type.
About the LEAD initiative
LEAD was created to improve the relationship between dog owners and the wider community. It supports responsible ownership while addressing behaviours that cause nuisance, fear, or harm.
The initiative operates across all London boroughs and is delivered through regular police patrols, organised dog roadshows, and day-to-day interactions with the public.
LEAD works with a wide network of partners including local authorities, housing providers, the RSPCA, and other agencies.
What LEAD aims to do
- Provide advice and guidance to dog owners on welfare, training, legislation, and safety.
- Address antisocial and inconsiderate behaviour involving dogs—such as uncontrolled pets, fouling, noise, or aggression in public spaces.
- Reassure communities by visibly and actively dealing with dog-related incidents.
- Intervene early with individuals using dogs in criminal or threatening ways.
- Educate the public and promote behaviour change before resorting to enforcement.
- Support owners from all walks of life—regardless of breed or housing situation—to improve standards of care and responsibility.
- Prevent the mistreatment of animals and refer cases to animal welfare services where necessary.
- Take appropriate action under legislation, including the Dangerous Dogs Act, when needed.
- Reduce crime and anti-social behaviour linked to irresponsible dog ownership.
- Improve safety and the perception of safety within London neighbourhoods.
How we work
LEAD focuses on education, early intervention, and positive engagement:
- Events held across boroughs offering free advice, microchipping checks, and pet care support.
- Officers engage directly with owners in parks, estates, and public spaces.
- Police may use tools like coming to notice letters, acceptable behaviour contracts or community protection notices.
- Working alongside housing providers, charities, and local councils to offer a joined-up response.
Who we work with
LEAD is delivered by the Metropolitan Police Service in collaboration with:
- Local Authorities
- Registered Social Housing Landlords
- The RSPCA and other animal welfare charities
- Community safety partnerships
- Dog behaviour and training experts
This multi-agency approach ensures problems are tackled from all angles, from education to enforcement.
Why this matters
Dogs are a valued part of many Londoners’ lives, but irresponsible ownership can lead to serious safety concerns and long-term harm. By tackling issues early and offering support, LEAD helps ensure dogs are cared for, communities are respected, and London remains a safe place for everyone.
Get involved or report a concern
If you’re a dog owner, resident, or housing provider and would like to learn more about LEAD, you can:
- Attend a local LEAD dog roadshow
- Speak to your Safer Neighbourhoods Team on patrol
- Contact your local borough police team
To report a dangerous or mistreated dog, use our online reporting service or call 101. In an emergency, always call 999.