Sponsored LinkedIn Message social media campaign

Freedom of information request reference no: 01.FOI.24.037273

I note you seek access to the following information:

I would like to find out the following information regarding your Sponsored LinkedIn Message social media campaign.

This is in reference to your messages that are being sent out under 'Sir Mark Rowley' to users on LinkedIn titled "Are you looking for a career that matters?"

Please provide a detailed breakdown of the audience attribute options chosen for your recent campaign. This includes what you may have input regarding any of the following options LinkedIn allows for:
- member age - member gender - degrees - field of study - member schools - job function - job seniority - job title - member skills - years of experience - member groups - member interests - member traits.

Please provide the dates for which this campaign has been live.

Please provide the amount of budget that was assigned to this particular messaging campaign.

Decision

I have today decided to disclose the located information to you in full.

Please find below information pursuant to your request above.

As part of our PC recruitment campaign ‘A Career that Matters’, we have recently run some trial activity on LinkedIn to ask people to consider joining as a police officer in the Met.

The messages were aimed at 18 to 34 year olds residing in London, with interests in Career & Employment, excluding those who were currently listed as employed by the Met.

The activity took place between 26 March and 16 April 2024 with a budget of £10,000.