Social media and PR total spend and cost 2019-2023

Freedom of information request reference no: 01.FOI.24.035920

I note you seek access to the following information:

Information relating to the social media and PR spend of your police force.

I would like to request all the following numbers for these years: 2019, 2020, 2021, 2022, 2023.

1. Total spend on social media (including staff costs, software, paid ads etc)
2. Number of staff employed to work on social media (full time equivalent)
3. Total spend for PR and communications inc. social media (including staff costs, software, advertising etc)
4. Number of staff employed in the PR and communications team (full time equivalent)

Regarding parts 1 and 3 ideally I would like this broken down into categories such as:

Staff costs (e.g salaries, training, travel expenses) Software costs (e.g monitoring and scheduling tools) Advertising costs (e.g paid facebook ads, printed materials) Then any other relevant category breakdowns you can provide.

If you cannot provide all the data within the specified time and budget constraints, then you can focus on the years 2021, 2022, 2023.

If some parts of this request are more difficult to answer than others please release the answerable material as it is available rather than hold up the entire request for the contested data.

If FOI requests of a similar nature have already been asked could you please include your responses to those requests.

Decision

I have today decided to disclose the located information to you in full.

Please find below information pursuant to your request above.