2006 Safer Neighbourhoods advertising campaign

Spotting the difference Safer Neighbourhoods teams have made to London communities is the theme of a new Met advertising campaign.

Targeted at all Londoners, but particulary those areas which already have a Safer Neighbourhoods team, the four week campaign challenges the public to identify how local policing is changing for the better.

The advertising demonstrates the tangible benefits of the programme. Print adverts show almost two identical scenes and invite the reader to "spot the difference". The four executions each focus on a different benefit of Safer Neighbourhoods. One shows two images of a tower block which at first glance seem identical. On closer inspection, the reader notices graffiti covers a wall in one; in the other it has been cleaned off. Another execution depicts more police on the streets, whilst two more deal with anti-social behaviour and noisy neighbours.

The adverts will appear on high street posters and buses as well as appearing in local press. A radio ad will also run on a selection of main London stations.

• More information on Safer Neighbourhoods

Safer Neighbourhoods high street poster

Safer Neighbourhoods press adverts

Safer Neighbourhoods bus headliners

Radio advert

"Spot the difference" Radio advert [mp3 format - 628KB]

Press release

• Click here to view the press release - 01/02/2006.